窖馗酒

Jiaokui is a Chinese liquor with mysterious oriental temperament. In folklore, Zhong Kui is a God who can beat ghosts and drive

away evil spirits.Using modern design thinking to express traditional culture.Therefore, it is easy to get the resonance of Chinese consumers,

and has achieved good repercussions in the market.

将中国古典驱鬼辟邪的钟馗形象，与东方古法珍酿窖藏白酒——两者进行阳刚气场的能量融合，

以占领中产文化名仕间的饮酒场景——这即是窖馗白酒的诞生初心。饮酒者首先被古拙而又歪脖的酒瓶所吸引，形散有神，醉而不倒，

好似遇见一位尊神。中国红与木漆黑的撞色，是五形中火与水的淬炼，暗示滴滴不凡的酒质。 木刻版画形式的钟馗形象，

粗糙不失威仪，无声胜有声，印证了饮酒者肝胆相照的侠气和豪放不羁的气概。

Awards

2021 PENTAWARDS BRONZE / 铜奖 / 英国