舍得酒高端系列舍不得

汉字做为超级符号构建传统中国白酒包装

Chinese characters as super symbols to build luxury spirits packaging

舍得是中国传统酒知名品牌。舍不得是最高端的系列之一，用汉字的“舍”做为此款酒的超级符号，

结合瓶盖和瓶体的一体化设计。瓶的底部则是汉字”得“，很好的诠释产品的高端品质和创新中国酒国际化的设计。

Shede is a well-known brand of Chinese traditional wine. Reluctant is one of the most high-end series. T

he Chinese character “she” is used as the super symbol of this wine, combined with the integrated design of bottle cap

and bottle body. At the bottom of the bottle is the Chinese character “de”,

which well explains the high-end quality of the product and the innovative international design of Chinese Baijiu.

Awards

2022 全球包装设计奥斯卡PENTAWARDS奖 / 提名奖/ 英国